Burma-Shave : the rhymes, the signs, the times / Bill Vossler.
Presents a history of the Burma-Shave signs erected on highways around the world from 1925 to the 1960s, and originating on Highway 65 between Minneapolis and Albert Lea, Minnesota.
Record details
- ISBN: 0878391223
- ISBN: 9780878391226
- Physical Description: viii, 188 pages : illustrations ; 23 cm
- Publisher: St. Cloud, Minn. : North Star Press of St. Cloud, [1997]
- Copyright: ©1997
Content descriptions
Formatted Contents Note: | Preface -- ch. 1. Burma-Shave : the good old days -- ch. 2. Before the signs -- ch. 3. Early jingles -- ch. 4. In 20 words or less ... : the contests -- ch. 5. Making signs --- ch. 6. Doctors of diggography -- ch. 7. Friend farmer and the Burma-Shavings newsletter -- ch. 8. Free! Free! A trip to Mars -- ch. 9. America's first public service announcements -- ch. 10. Signs that misfired and backfired -- ch. 11. They wouldn't do this today -- ch. 12. Blue and taboo -- ch. 13. Unusual uses for the signs -- ch. 14. Burma-Vita's other advertising -- ch. 15. Once upon a Burma-Shave sign -- ch. 16. Why did Burma-Shave sign works? -- ch. 17. Archeology in words -- ch. 18. Burma-what? Other products -- ch. 19. "Modern" Burma-Shave signs -- ch. 20. So what happened? -- ch. 21. The remaining Burma-Shave rhymes not used elsewhere -- Index of Burma-Shave rhymes. |
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Subject: | Burma-Vita Company > History. Advertising > Cosmetics. Advertising, Outdoor. Signs and signboards. |